Or Why the f*** did I start with Organic?
A rocky road
by Sevda May 10, 2017 - Organic production is a rocky road! Selling an organic product is even harder. Sometimes barely possible!
So why should I care?
Why the f*** did I start making organic clothing?
Instead, I could just do beautiful plastic pants made of polyester and nylon. I could print anything I want on them, with brilliant colors. I could make them nice and tight - skinny - for beautiful people. I could shape my polyester super durable pants for curvy chicks and make them super sexy with see-through mesh and play peek-a-boo with the legs of beautiful people. I could form those beautiful yogi butts with less fabric than a paper towel with my special patterns. I would make tiny sport bras with plenty of straps.
Or I could just go to alibaba.com, order some “white label” leggings and customize them with my logo and palm tree prints for between 1 and 2 Dollars each. I could market them with an army of beautiful instagram bloggers on the beach, beautiful yogis doing yoga on idyllic yoga beaches . . . .
Why should I care that those pants will wind up in landfills spreading harmful chemicals for thousands of years? Why should I care that they are made of petroleum byproducts and their manufacturing heavily pollutes the earth in myriads of processing steps? Why should I care if some of these chemicals leach into the skin during sweaty exercise and disrupt the delicate endocrine systems of my consumers?
Why should I care? It’s just fashion. I wouldn’t be the only one if I just let go. It’s the norm - just follow the market trends. What good is a conscience in this crazy world anyway? What difference would it make if I, a tiny company, whose footprint is quite small?
But then I look over at my two teenage girls - young girls full of hope and lust for travel, life, camping, outdoors, seeing beautiful places, etc.
They deserve a beautiful earth - at least as beautiful an earth as we have known it. They deserve clean water wherever they travel to, they should be able to breath clean air anywhere in the world and enjoy tasty natural organic food - all without concern for their health or the health of others.
And suddenly I understand why I am so stubborn on being organic.
I guess, I am selfishly conscious.