While both politics and weather keep getting wierder around the globe, we find ourselves, oddly, thinking pink! Is pink a good color for yoga or dance or just having fun? Is pink really the color of romance, compassion, faithfulness, beauty, love, friendship, feminism?
Or what does it mean, if we wear black instead of pink? Are we then yearning to be powerful, serious, elegant, bold, formal, mysterious? When we wear black are we suddenly unromantic, discompassionate, unfaithful, unfeminine, insensitive... ?
We need romance, we need... Those must have been my thoughts when we launched our pink collection in 2009-2010, see above image with our lovely Toni Melaas wearing the Carmaugue Pink Jumper - image by iconic photographer Bjorn Iooss. Although the pink was a very difficult color to sell, it was a joy to deal with: the fabric, photo shoots and even stocking the clothes! It made everything brighter. You just naturally had to smile when wearing pink!
Doing business with something like fashion which is definitely related to art and can be art itself (you must see the exhibition Jean Paul Gaultier "From the Sidewalk to the Catwalk").
Fashion is a constant debating with yourself while you are designing. It is like you want to offer something that your customers would like to wear, but at the same time you also want to add that fun style and color that puts a smile on faces. We need that.
We don't need to repeat what we know and find everywhere in the world - OK we are not running so fast in the direction of Jeremy Scott (I love his Spring/Summer Moschino collection and Jeremy Scott's own brand - but preferably in small doses) but uniqueness is very important in this global world - defining your personality rather then your nationality.
Have a colorful weekend;
- artisan yoga malas
- artisan knits
- studio style
- street style