How to Wear the Imago Knit Wrap - from Prancing Leopard Organics

Click to see more info on the hot new Imago Knit Wrap, now available in four colors.

Press Release: Fashion and Climate Change? Versatility is Key

Trump card in next-season's fashion: clothing that changes style to fit the changing climate and changing moods - like the Imago Knit Wrap from Prancing Leopard Organics

New York, NY -- Feb 17, 2011 by Alessandra Vila / (click here to see the original press release) --

How to adapt to Climate Change? Get flexible - with clothing that adapts to both style needs and weather changes..

"Scientists expect ever-bigger weather swings as warming disturbs the global balance," explains Sevda Holland, founder of Prancing Leopard Organics. "As we end Fashion Week, we commit ourselves to anticipate these changes and move towards more versatility in both style and function."

Prancing Leopard Organic's Imago Knit Wrap is a perfect example - not just a chic new sweater, but specifically designed to adapt.

"Easy to dress up or dress down, the Imago Knit Wrap feels like a new piece everyday because there are so many different ways to style it!," adds Sevda Holland, a naturalized German citizen. "You can show skin in the heat or wrap up against the cold."

The piece integrates belt-width ties of asymmetric lengths so the wearer can tie in front, the back or the sides -- showing outside or hidden inside. Or even thread the ties through the sleeves to create a totally different look, see a speed demonstration at the Video of the Imago Knit Wrap, a 100% Organic Cotton piece.

Organic Cotton slows global warming, too. "Instead of energy-intensive oil-based chemicals, Organic Cotton uses compost, nutrient recycling, crop rotation and cover crops to generate the healthiest, softest cotton fibers ever," adds Sevda Holland, "and it's sustainable, non-GMO and even fat-free too!"

Imago Knit Wrap by Prancing Leopard Organics
The Imago Knit Wrap
modelled by Yadira Bernandez

How to Wear It!
The Imago Knit Wrap Video

A graduate of the Munich Master School of Fashion Design, Sevda Holland is an accomplished artist, fashion-designer and creative director. A firm believer in innovation, Sevda Holland is a strong environmentalist and advocates the elimination of plastics for health reasons.

Prancing Leopard Organics is a fast-growing sustainable apparel company and is featured in upscale boutiques such as Fred Segal, Exhale Spas, Four Season Resorts and Jivamukti Yoga. Prancing Leopard will also be shown in the upcoming major motion picture "Someday this Pain will be Useful to You" starring Marcia-Gay Harden, Lucy Liu, Stephan Lang, Deborah Ann Woll and Toby Regbo. Prancing Leopard is the clothing of choice for such fitness luminaries like Elena Brower, Jai Sugrim, Toni Melaas, Elsie Escobar, Lotte Paarup and Ana Caban.

Prancing Leopard Organics strives to represent the ultimate in contemporary casual active wear. Using exclusive, luxurious organic cotton fibers and fashion-forward styles, Prancing Leopard is 100% committed to organic and eco-conscious living. See also

Contact: Alessandra Vila,, +1-201-775 -4160